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Videos

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
June 15, 2014
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Citation

Gardiner, D. (2014a, June 15). Three sides to every story. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/three-sides-to-every-story


Videos

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Heather Dougherty, Maria Domoslawska
June 15, 2014
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Citation

Dougherty and Domoslawska (2014a, June 15). Tracking the footprint of the digital consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tracking-the-footprint-of-the-digital-consumer


Videos

ESOMAR global update

Global update speech regarding new technology, new data source and new privacy risk.

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Guy Rolfe
June 15, 2014
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Citation

Rolfe, G. (2014a, June 15). ESOMAR global update . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-global-update-


Videos

What do wearable devices bring to market research?

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Johnson, A. (2014a, June 15). What do wearable devices bring to market research?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-do-wearable-devices-bring-to-market-research-


Videos

Data synergy

Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Rolfe, Blades, Strong, Morrison and van der Schaaf (2014a, June 15). Data synergy . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/data-synergy-


Videos

Digital detox

Let's face it, in many ways, new technologies are fantastic. But every hour, technologies and the Internet – applications, social networking, news – are stealing our attention. Something is always up online and we switch easily. We replace...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Drozdovsky
June 15, 2014
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Citation

Drozdovsky, A. (2014a, June 15). Digital detox. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/digital-detox-8185


Videos

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?
Author: Gayle Fuguitt
June 15, 2014
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Citation

Fuguitt , G. (2014a, June 15). Art + Science . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/art-science-


Magazines

Revue Française du Marketing (Mars 2014)

La révolution digitale est sans doute aussi profonde, sinon davantage encore, que nele fût la révolution industrielle dans la seconde moitié du 19ème siècle,pour nos pratiques et nos usages et nos systèmes économiques. C'est...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2014
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Citation

, A. (2014a, March 01). Revue Française du Marketing (Mars 2014). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2014-


Research papers

The next big thing

Qualities are always looking to increase their range of eclectic sources of inspiration, and that's why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Andy Barker
November 20, 2013
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Citation

Barker, A. (2013a, November 20). The next big thing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-next-big-thing-8102